BENEFITS of 3D RENDERING
WHAT IS 3D RENDERING?
3D rendering is a creative process that takes 3D wire frame models and converts them into 2D photo-realistic imagery. 3D rendering enables the designer to create a space and then adjust the product, elements, finishes, lighting, and surroundings. The process enables the rendered product to look its very best leap frogging the output of traditional photography.
APPLICATIONS OF 3D RENDERINGS IN OUR DIGITAL MEDIA WORLD:
REAL ESTATE: From new construction to remodeling, renderings can help the client see their selections in a photo-realistic interior or exterior rendering. These rendering are also great for pre-sales marketing efforts where the building or community is not yet built.
PROTOTYPE: Talented 3D renders can take your ideas on a piece of paper and create a real photo-realistic version digitally. This is great for ad agencies pitching new product designs or engineers wanting to show their conceptual ideas.
PRODUCT IMAGERY: Your product is viewed many times digitally before the buying decision is done. Using renderings for your online imagery allows for you to easily show the product and its multiple versions without having countless photoshoots. Having your products rendered allows for you to easily re-purpose them to for the ever changing marketing initiatives.
SOCIAL MEDIA: Marketers on constantly looking for eye-catching graphics for their brands social media campaigns. Once you have your product is rendered you can easily change out the theme and surrounding to match the message.
VIDEO: Product animations are great to include in your videos. These animations are a great way to show how and why your product is better.
In closing NOT all rendering companies are the same. Make sure their portfolio contains stunning photo-realistic imagery anything less could negatively affect your products or brand.