3D RENDERING vs PHOTOGRAPHY

Your product is seen digitally many times over before a customer makes a buying decision. How your product looks digitally is paramount to have a successful marketing campaign. There are only 2 ways to get your product in a digital format – Photography or Renderings.

HERE ARE SOME ADVANTAGES TO USING 3D RENDERINGS OVER TRADITIONAL PHOTOGRAPHY:

PERFECT, PHOTO-REALISTIC IMAGES: One your product is rendered, you can decide on the exact lighting, surroundings, and perspective without the expense of setting up multiple photo shoot sets.

NO RETOUCHING:Photographers charge for post photoshop work to help achieve the look they are trying to achieve. In a rendering, these elements are created from the rendering eliminating this process.

PERCEPTION IS REALITY: What you see is what you get in product photography. But with renderings you can achieve here shot of your product that incorporates a unique perspective not achievable with a camera.

LIGHTING CHALLENGES: Interior lighting can be easily controlled with 3D rendering; the type of lighting condition can be easily changed in mutinies. In photography, you either have to introduce a secondary light source or use what you have in the environment.

SURROUNDINGS: Showing your product in its intended surroundings is a great way to market your product. Photography requires a different set each time that is costly and time consuming. With renderings, you can easily repurpose them with different surroundings to create unique campaigns for your social media.

MAKING CHANGES: If you want a new photo of your product, that requires a new shoot, a new set, and more photoshop work. With renderings, you will be able to easily and cost effectively make changes to the renderings and/or its surroundings. This is extremely valuable if your product has multiple versions, i.e colors, sizes, etc.

WHEN YOU CONSIDER RENDERINGS.. CONSIDER  CGRendering.com